Black Box Moving Cards
Black Box is the photography studio of Chris Williams and Pamela Goode.
To promote their new studio Chris and Pam wanted to invite clients to a party.
As with all Black Box promotions this was to be typically original in style and execution, but after the capital outlay of setting up a new studio it was necessary to minimise production costs.
Chris suggested visually playing with the motion idea and required that no photography be used.
By outputting the box as a line screen on layers of lithographic film at slightly different angles, the resulting moire effect gave the appearance of a moving box.
Print's worst output nightmare made good.